Know what it's
really worth.
Professional domain appraisal backed by real transaction data. Understand the true market value before you negotiate or buy.
Every smart domain deal starts
with knowing the real number.
Our methodology
Comparable sales.
We analyze verified transaction data — not estimates. What did similar domains actually sell for, and when?
Keyword and traffic value.
Search volume, CPC data, and organic traffic potential all factor into what a domain is worth to a real business.
Brandability.
A domain's value isn't just data. Is it memorable? Is it a category-defining name? Would a Fortune 500 company want it?
Industry demand.
Some sectors pay premiums — fintech, crypto, healthcare, legal. We factor in who's buying and how aggressively.
Current use and history.
A domain with 20 years of history and backlinks is worth more than a freshly registered name. We check everything.
Beyond the number
An appraisal isn't the end — it's the beginning. Once you know what a domain is worth, you negotiate from a position of strength. No guessing. No overpaying.
Most of our appraisal clients move to full acquisition. We handle everything from valuation through negotiation, escrow, and transfer — as a single, continuous engagement.
Our story
"If he wasn't ready to sell it now, the only thing I needed to do was be the first person he opened the door for when he was."
— Michael Gargiulo, on acquiring VPN.com
In 2014, Michael found the perfect domain for his cybersecurity venture. VPN.com. It wasn't for sale.
He spent four years building a relationship with the owner. No pressure. No ultimatums. When the owner was finally ready, Michael was the first call.
The asking price was nearly $2 million. They closed at $976,730 — saving $750K through patient, professional negotiation.
Then Michael met Sharjil Saleem. Together they built the brokerage that now handles deals from $25,000 to $25 million.
Michael Gargiulo
Founder & CEO · Forbes Tech Council
Sharjil Saleem
VP of Domains · 9 DNJournal Top 100
A sample of our portfolio
1,000+ transactions · Ranked #1 domain broker for large deals by Neil Patel · Forbes Technology Council
How it works
You tell us the domain.
Submit the name you want appraised. Your inquiry is completely confidential.
We run a full analysis.
Comparable sales, keyword data, brandability, industry demand, and domain history — every factor that moves the number.
We deliver a real valuation.
Not a range generated by an algorithm. A defensible number with the reasoning behind it — so you walk into any negotiation informed.
We can acquire it too.
Most appraisal clients move to full acquisition. The valuation feeds directly into our negotiation strategy. One continuous engagement, start to finish.
Common questions
Is the initial assessment free?
Yes. Tell us the domain, and we'll provide a preliminary feasibility assessment at no cost. A detailed appraisal follows if you decide to proceed.
How is this different from free online appraisal tools?
Free tools use algorithms based on domain length, extension, and keyword matching. We use verified comparable sales, market timing, buyer demand, and our own transaction data from 1,000+ deals.
Can you appraise and then acquire the domain for me?
Yes. Most clients who start with an appraisal move to full acquisition. The appraisal feeds directly into our negotiation strategy.
What if the appraisal shows the domain isn't worth pursuing?
We'll tell you. We don't take deals we don't believe in, and we won't encourage you to overpay for a domain that isn't worth it.
How long does an appraisal take?
Preliminary assessment within 1-2 business days. A comprehensive appraisal with full market analysis typically takes 3-5 business days.
Want to know the real number?
Tell us the domain. We'll assess its true market value.
Request an appraisal